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Miami Dolphins to Endorse Litecoin as Team’s Official Cryptocurrency

The Miami Dolphins have partnered with Litecoin to support the altcoin as the team’s official cryptocurrency.

American professional football team the Miami Dolphins announced that Litecoin (LTC) is now the team’s official cryptocurrency, according to a press release on July 11.

The Miami Dolphins and Litecoin have also partnered with Aliant Payments, a crypto merchant services and payment processing firm, to enable crypto payments for the team’s upcoming 50/50 raffle, which reportedly donates half of its revenue to charity.

Cryptocurrency users will reportedly be able to buy raffle tickets with LTC and Bitcoin (BTC), and can do so online or via in-stadium kiosks at Hard Rock Stadium.

LTC and BTC are cryptocurrencies with similar technical underpinnings. Bitcoin remains the number one cryptocurrency by market cap with a total MC of over $201 billion at press time, while Litecoin clocks in at fourth with a cap of over $6.37 billion, according to data provided by Coin360.

In addition to playing a role in the aforementioned raffle, Litecoin will reportedly be appear in Dolphins in-game branding and an array of advertisement opportunities.

Charlie Lee, the creator of Litecoin and managing director of the Litecoin Foundation, hopes to use this partnership as a way to educate the public on LTC and cryptocurrencies in general:

“This collaboration propels Litecoin in front of an audience of millions of people around the world at a time where adoption of cryptocurrencies continues to gain momentum and the ecosystem is able to support real world use cases in ways previously not possible. We see this as a powerful way to raise awareness and educate people about Litecoin and cryptocurrencies on a tremendous scale.”

As previously reported by Cointelegraph, Portuguese sports club SL Benfica opened up payments via cryptocurrency for tickets and merchandise in June. The club partnered with cryptocurrency service Utrust to facilitate this new payment option. SL Benfica now accepts Utrust’s native token (UTK) as well as BTC and Ether (ETH) as payment options.

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Tron CEO Justin Sun Hints at Partnership With Liverpool FC

Tron, the firm behind the 11th biggest cryptocurrency Tron, will reportedly partner with British professional football club Liverpool.

The Tron Foundation, the firm behind the 11th biggest cryptocurrency Tron (TRON), will reportedly partner with British professional football club Liverpool, Tron CEO Justin Sun revealed in a tweet on April 24.

While Sun did not include any specific details about the nature of the upcoming partnership, the tweet features a short video invitation from Liverpool Football Club (LFC), with the Tron logo appearing in the video.

The Tron CEO claimed that he is looking forward to explore this new partnership, adding that it is an official partnership and that more details will be released soon.

Misha Lederman, co-founder of Tron-related blockchain startup IAmDecentralized, said that the new partnership between Tron and LFC “would be beyond massive for crypto to say the least.” He also added that he “can already see the TRON logo on that red @LFC shirt at Anfield.”

Samuel Austin, co-founder and developer at blockchain payment firm HummingPay, agreed that LFC’s acceptance of Tron would help to bring exposure to Tron’s mission. He suggested that Liverpool could develop their own live streaming platform, which could probably be assisted through Tron’s peer-to-peer (P2P) platform BitTorrent, which was acquired by Tron in July 2018.

Recently, decentralized applications (DApps)-focused analytics website DApp.com released a report claiming that the Tron blockchain has the fastest growing DApp user base.

In late 2018, Brazilian premier league soccer club Atletico Mineiro launched a fan token dubbed “GaloCoin,” a cryptocurrency that is tied to the national fiat currency exchange rate and is equal to one Brazilian real. The club’s fan token had been preceded by two others, with French soccer club Paris Saint-Germain and Major league Italian soccer club Juventus both launching their own in September 2018.

Previously, former Liverpool soccer star Michael Owen partnered with the Singapore-based Global Crypto Offering Exchange to issue his name-backed cryptocurrency, own coin.

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Crypto Exchange Becomes Sponsor of Premier League Football Team and Its Ad Goes Viral

The first crypto exchange with over 250,000 users to become an official partner with a Premier League football team is celebrating after an advertisement featuring world-class players went viral.

A crypto exchange platform has established a sponsorship deal with an English Premier League football club and is celebrating after its 200,000th user registered with its service.

CoinDeal’s partnership with Wolverhampton Wanderers has resulted in its branding featuring prominently on the team’s kit, and a promotional video released at the start of February has gone viral, attracting over 400,000 views on YouTube.

The 37-second spot, partially filmed at the Wolves’ ground at Molineux Stadium, their home for 130 years, aims to highlight the fast verification, vast payment methods, attentive support team and absolute security that CoinDeal says it offers.

CoinDeal says that the ad — featuring world-renowned player Ruben Neves — was designed to “emphasize the values of both worlds: cryptocurrencies and football.”

Making history

The company says it has made history by becoming the first crypto exchange to ever sponsor a Premier League team. The Wolves were promoted to the Premier League after winning the Championship in the 2017/18 season — and now, the football team and their sponsor are part of a league that attracts hundreds of millions of viewers.

The collaboration could help introduce new audiences to cryptocurrencies — a boost in the quest for the mainstream adoption that has proven so elusive for the industry. CoinDeal says its business has gone from strength to strength despite launching in a challenging market, achieving growth as rivals lay off staff and shut down.

Katejan Mackowiak, one of the three Poles who founded CoinDeal, said: “Wolves got interested in cryptos as we became fans of Wolverhampton. You should see out office on the day of the game — everyone gets excited. During the match we have something like a hotline commenting on the play.”

CoinDeal is available here

According to CoinDeal, its branding on the Wolves’ football kits had more than 528,000 exposures from June 1 to Nov. 30, with a gross media value of more than 18 million euros ($23.7 million).

Dynamic and developing

CoinDeal says that, despite the recent slowdown in the crypto market, its business is “dynamically and gradually developing” — and the momentum has been buoyed further by its sponsorship of the Wolves.

The exchange was launched in March 2018. Since then, it has comfortably made its way into CoinMarketCap’s top-100 cryptocurrency exchanges based on trade volume. CoinDeal says its development is driven by “a team of passionate crypto enthusiasts” who have a firm belief in the great potential that blockchain has for the financial sector.

Presently, CoinDeal offers more than 40 cryptocurrency pairs — covering popular assets such as Bitcoin, Ethereum and Litecoin, along with a plethora of fiat currencies — including euros, dollars, sterling, Polish zloty and the Russian rouble — with more going to be added in the coming month. It says that a monthly vote that enables users to choose which cryptocurrency should be added to the platform next is one of the ways it stands out from competitors.

In February, CoinDeal launched its Premium version for more demanding users, which offers a more extensive control panel, dedicated ticket-lines, a private channel on Telegram and faster verification. The company says more than 1.5 percent of its users have become Premium members so far.

In the near future, CoinDeal’s team plans to release its own token designed to unlock new features on its platform. It also has plans to obtain all the necessary certificates and permits that will enable to operate in the United States and open up to American users.

When it comes to security, the exchange says it protects users by enforcing complex password requirements and two-factor authentication — along with email confirmations whenever a withdrawal needs to be made. Further checks are also put into place when a user logs in from a different IP address than they usually do.

Learn more about CoinDeal

Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you all important information that we could obtain, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor this article can be considered as an investment advice.

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Brazilian Premier League Soccer Club Launches Crypto ‘Fan Tokens’

Atletico Mineiro, a Brazilian premier league soccer club, is launching its own fan token “GaloCoin” based on Ethereum blockchain.

Brazilian premier league soccer club Atletico Mineiro has launched a fan token dubbed “GaloCoin,” Cointelegraph Brazil reports Friday, Dec. 14.

The GaloCoin is named after Atletico’s mascot, a rooster (“galo” in Portuguese). It is based on Footcoin — a platform that allows to launch utility tokens on the Ethereum blockchain. The GaloCoin is tied to the national fiat currency exchange rate and is equal to one Brazilian real.

Atletico’s token will allow fans to purchase game tickets, official apparel, as well as participate in discount programs. To use the club’s cryptocurrency token, one has to buy at least 50 GaloCoins (equivalent to approximately $13).

Utility tokens are steadily increasing in popularity among soccer teams. In September, one of the best-performing French clubs Paris Saint-Germain (PSG) partnered with the blockchain platform Socios.com to launch its own Fan Token Offering (FTO).

One of Italy’s most famous clubs, Juventus soon followed PSG’s example and announced “Juventus Official Fan Token,” also in partnership with Socios.com. The coin is set to launch in early 2019.

Moreover, seven United Kingdom premier league clubs — Tottenham Hotspur, Brighton & Hove Albion, Crystal Palace, Cardiff City, Leicester City Football Club, Newcastle United and Southampton — have partnered with local crypto trading platform eToro to integrate blockchain and cryptocurrencies in soccer stadiums.

As Cointelegraph reported in August, the Union of European Football Associations (UEFA) has implemented a blockchain-based ticketing system. The association has already conducted a successful trial during the 2018 UEFA Europa League final in Lyon this May, where 50 percent of the tickets were sold using a blockchain-based application.

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Rimini FC Becomes First Ever Football Club Purchased Using Cryptocurrency

Rimini FC, a team in lower tiers of Italian football, has become the first club to be purchased using cryptocurrency. This news is the latest in a series of cryptocurrency adoption cases in the football and general sporting world. Recently, a few English football teams signed a partnership with eToro to explore Bitcoin usage in facilitating player transfers.

Details of the Purchase

The purchase comes as part of the club’s investment in Quantocoin which is currently in its ICO stage. Rimini FC is participating in the Quantocoin ICO in exchange for selling 25 percent of its shares to Heritage Sports Holdings (HSH) and its partner – Quantocoin.

In a press conference announcing the deal, Giorgio Grassi, the President of the club said:

Negotiations with this group have been going on for a couple of months. Heritage Sports Holdings with its partner Quantocoin will try to bring to the team and to the city new ideas and synergies from the sporting, brand image and technological point of views. Heritage Sports Holdings’ participation is innovative in view of its crypto payment system (QTCt) and the use of blockchain technology, for which Heritage Sports Holdings is already at the forefront in other countries.

For their part, both Quantocoin and HSH aren’t strangers to the melding of cryptocurrency and football. Quantocoin investor Pablo Dana also owns Gibraltar United which recently made history as the first football club to adopt cryptocurrency as a payment means for player wages.

Cryptocurrency Adoption in Football

There appears to be an increase in the notable developments taking place at the intersection of football and cryptocurrency. Famous players and ex-players like Ronaldinho, Andres Iniesta, and Carles Puyol have either launched or endorsed cryptocurrency projects. Also, during the recently concluded FIFA World in Russia, some hotels allowed fans to pay for their accommodation using Bitcoin.

One major area of interest in the adoption of cryptocurrency is the use of the immutable blockchain technology to combat widespread corruption in the sport. In recent times, prominent heads of FIFA and UEFA have been forced to resign on charges of bribery and corruption.

Writing for Forbes, Joe Wallen reports on the sentiments of Pablo Dana concerning the use of cryptocurrency to fight corruption in the sport. According to Dana:

We are working exactly on the ideas that UEFA want to put into place. This is transparency in football and we are looking to reduce corruption through our Quantocoin platform.

Do you think cryptocurrency can eradicate the corruption that has become endemic in Football? Let us know your thoughts in the comment section below.

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eToro to Pay for Major UK Soccer Sponsorship Deal With Bitcoin

Online investment platform eToro has inked a deal that will see it pay with bitcoin to sponsor teams within the UK’s top soccer league.

The Israel-based company said in a press release that, with help from sports marketing agency SportQuake, it has entered new partnerships with seven Premier League football clubs for a range of sponsorship assets, including access to players, digital rights, tickets, LED perimeter boards and interview backdrops.

Planned and finalized over six months, the deal sees eToro partner with Tottenham Hotspur, Newcastle United, Crystal Palace, Leicester City, Southampton, Brighton & Hove Albion and Cardiff City, and claim it is “the first brand to pay for a Premier League partnership in bitcoin.”

Iqbal V. Gandham, eToro’s managing director for the U.K., said:

“The blockchain technology that underpins crypto currencies like bitcoin brings transparency, which we believe can improve the experience for everyone who loves the ‘beautiful game’, from fans being targeted by ticket touts, or a club negotiating a transfer, we believe that blockchain will revolutionise the world of football.”

The move to fund the sponsorship deal with bitcoin will perhaps come as little surprise. As far back as January 2014, eToro became an early adopter of the cryptocurrency, opening up bitcoin trading for its then 3 million users.

Early in 2017, the company moved to allow customers to buy or sell XRP, ether and litecoin on its platform. However, the investment-only service did not allow them to deposit or withdraw cryptocurrencies from their accounts.

Then, in May 2018, the firm announced it was launching a fully fledged cryptocurrency exchange with a wallet service and the addition of the dash, bitcoin cash, stellar, ethereum classic, NEO and EOS cryptocurrencies.

The announcement also saw customers in the U.S. gain access to cryptos on the platform for the first time.

Just yesterday, the token of the IOTA project was also added to the platform.

Premier League football image via Shutterstock

The leader in blockchain news, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.

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Seven Premier League Football Clubs Sign Bitcoin Advertising Deal With eToro

UK-based trading platform eToro has signed an advertising deal with seven Premier League football clubs paid in Bitcoin for the first time, the parties revealed Tuesday, August 21.

According to various sources, UK clubs Tottenham Hotspur, Brighton & Hove Albion, Crystal Palace, Cardiff City, Leicester City Football Club, Newcastle United and Southampton announced they had signed up to host eToro advertisements.

Blockchain and cryptocurrency integration in football stadiums and the industry will also form a focus for the partnerships, eToro so far not giving details as to the nature of the “exploration.”

The move marks a fresh milestone for cryptocurrency integration in mainstream football. Sporadic experiments have already come from clubs elsewhere, including Turkey, where Harunustaspor hired a professional player for Bitcoin in January.

“This is very much the first step on a long road to football fully embracing bitcoin and the underlying blockchain technology,” eToro’s UK managing director Iqbal V. Gandham meanwhile said quoted by The Drum.

Last week, the Union of European Football Associations, more commonly known as UEFA, confirmed it had deployed a Blockchain-based ticketing system as part of a phased rollout.

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Union of European Football Associations Implements Blockchain-Based Ticketing System

The Union of European Football Associations (UEFA) has successfully deployed a new ticketing system via mobile phones based on blockchain technology, according to an August 16 press release.

After the “successful implementation” of the blockchain ticketing system for 50 percent of the tickets for the 2018 UEFA Europa League final in Lyon in May, the UEFA had decided to increase the technology’s reach “to all of the general public” in Estonia.

The official UEFA announcement states that “100% of the match tickets” for the UEFA Super Cup soccer match between Real Madrid and Atletico Madrid held in Tallinn, Estonia on August 15 were sold using a blockchain-based iOS or Android application.

The UEFA will continue to develop the use of a blockchain-based ticket distribution system for future events, the announcement notes, adding:

“UEFA is looking to make its ticket sales process for matches more simple and safe — thanks to a new system aimed at providing secure ticket distribution, and which prevents the replication and duplication of tickets.”

Earlier this summer, Cointelegraph published a descriptive follow-up on how to use cryptocurrencies during the FIFA World Cup 2018 in Russia. And this winter, Harunustaspor, a Turkish soccer team, had announced that it had partially paid one of its players in Bitcoin (BTC), Cointelegraph reported January 31.

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Soccer Body UEFA Scores 'Successful' Blockchain Ticketing Trial

The Union of European Football Associations, or UEFA as it’s more commonly known, has just announced the completion of a “successful” trial of a mobile ticketing app built with blockchain.

Aimed to make ticket sales for soccer matches “more simple and safe,” the effort saw the organization test the app at this week’s UEFA Super Cup match between Real Madrid and Atletico de Madrid in the Estonian capital, Tallinn.

The system, UEFA said on its website, is designed to provide secure ticket distribution that can prevent forgery and duplication of tickets.

The trial notably saw UEFA distribute all of the tickets for the Tallinn match that had been sold to the public via the blockchain-based app for iOS and Android.

The ticket distribution system, it said, worked in combination with mobile Bluetooth devices at the entrances of the football stadium.

The full test followed what UEFA called “fine-tuning and improvements” following previous partial trials, including one that distributed 50 percent of tickets at a match in Lyon, France.

UEFA said it plans to continue developing the system with the intention of using it at other football events going forward.

Real Madrid image via Shutterstock

The leader in blockchain news, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.