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Coinbase-explored Basic Attention Token’s (BAT) Brave Browser Attains 10 Million Downloads

Before Coinbase decided to put Basic Attention Token (BAT) among the assets they are exploring, the cryptocurrency has been performing in the space.

Now, the Brave Browser, which rewards users with BAT, has reached a milestone of 10 Million Download on Google Play store. This is a giant milestone for BAT, which appears not so popular until Coinbase mentioned it is exploring it.

The browser is a fast, open source, and privacy-focused. It blocks malvertisements, trackers, and contains a ledger system that anonymously captures user attention to accurately reward publishers. On the browser users are rewarded for their contents.

“The Brave browser knows where users spend their time, making it the perfect tool to calculate and reward publishers with BATs. This service creates a transparent and efficient Blockchain-based digital advertising market.”

Through the browser, publishers are rewarded with more revenue because middlemen and fraud are reduced. Those who use the browser are served with fewer but better targeted ads devoid of malware, while advertisers are receive better data on their spending.

Brave Has 3 Million Monthly Active Users

In July, Brave announced they now has over 3 million monthly active users (over 3.1 million as of July 1st). They added that they are moving to pass the 5 million mark before the end of 2018.

The statement added that, “Brave has also reached the Top 10 category in “free communication apps” for its Android browser in the Google Play Store in the United States as well 20 countries across Europe, Asia, and the Americas”.

“This includes #8 in the U.S., #7 in Canada,  #8 in France, #4 in Portugal, #6 in Spain, #5 in Ireland, as well as #3 in Indonesia, #7 in Singapore, #10 in South Korea, and #5 in Argentina.”

BAT Grants Dishes Out $500,000 BAT Giveaway

That same July, Brave publicized they issued BAT grants to Brave users as part of the monthly $500,000 BAT giveaway. In the same line, the statement stated that Brave had over 18,000 Brave verified publishers (over 4,500 websites and 13,500 YouTube and Twitch streamers).

Basic Attention Token (BAT) has been a growing idea before Coinbase made it known to its users they are adding the cryptocurrency.

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Dow Jones Media Trials Blockchain With Brave Browser

Dow Jones Media Group has partnered with the privacy-oriented browser startup Brave to experiment with a blockchain content delivery system, the companies announced Wednesday.

The partners said they will test content delivery using Brave’s blockchain-based platform for digital advertising, on which Dow Jones Media group subsidiaries Barron’s and MarketWatch will also become “verified publishers.” The partnership will also furnish selected Brave users – of which there are approximately 2 million – with access to Barron’s and MarketWatch premium content, according to a press release.

“Our new model reconnects users and publishers without compromising privacy,” Brendan Eich, CEO and co-founder of Brave, said in the statement. “We look forward to our users enjoying Barron’s and MarketWatch premium newsletters.”

Launched in 2015, Brave’s browser blocks ads and activity trackers, while also allowing users to contribute microdonations in BAT to their preferred publishers. It concluded its $35 million ICO last spring.

The company also revealed last year that it planned to integrate the aforementioned blockchain-based digital advertising platform, which measures user attention and rewards publishers proportionately. Brave has not yet launched the platform.

Daniel Bernard, senior vice president of Barron’s commented in the statement:

“As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”

Brave’s partnership with Dow Jones Media Group marks a significant departure from its early reception by media companies. In 2016, 17 members of the Newspaper Association of America sent a cease-and-desist letter to the company, arguing that its browser was illegal.

The Washington Post, the Guardian and Vice are among the publishers who now accept BAT.

Brave browser on phone image via Shutterstock

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Underpaid YouTube Stars Can Now Earn Brave Browser Tokens

Users of the Brave Browser can now donate cryptocurrency, including the company’s Basic Attention Token (BAT), directly to YouTubers.

With today’s release of version 0.19.x, the ad-blocking browser built by Mozilla co-founder and Javascript creator Brendan Eich now allows automatic and anonymous cryptocurrency donations to individuals on YouTube, an expansion of its service which before now was limited to domain-level projects, such as websites like CoinDesk.

With Brave’s update, however, views of YouTube videos no longer count toward Google’s page views. Instead, the browser will start logging viewing time on behalf of the creators who made the content. Previously, the site only credited URLs specifically, so it couldn’t track individual accounts on the video-sharing platform.

But “YouTube was squarely in our sites from the beginning,” Eich told CoinDesk in a phone call.

In a blog post, the company wrote:

“Previously, YouTube creators could not be listed as individual publishers in Brave Payments. This change allows BAT contributions to flow directly into their wallets. The Brave browser determines the YouTube creator name from a YouTube video, no matter what site embeds it.”

There are approximately 243,000 Brave browser wallets that have been opened so far, allowing users to hold crypto funds, originally bitcoin, for later distribution to publishers and video creators. But in order to create a faster, less invasive internet browsing experience, Brave held a $35 million initial coin offering for its Basic Attention Token (BAT).

Within the new version, Brave’s wallets will hold either BAT token or bitcoin that can be used to donate to YouTubers, which could disseminate the cryptocurrencies to a wider user base.

The average funded wallet amount has roughly $45 worth of crypto in it, though this could be largely due to the growth in bitcoin’s value after users deposited funds in their wallets. Older Brave users automatically have bitcoin as their default currency, but the company is actively working to get users to update their browsers to a new version that automatically converts funds to BAT.

Potential appeal

But, YouTube is just the beginning. Basically, all video sites use the same protocol, OAuth, to verify that publishers are who they say they are. Brave will be able to tap into that as well, in order to make sure it pays the right people.

Once it knows that process is working for YouTube, it can roll the payments out to creators on other sites, for instance Vimeo.

“This is an induction exercise. We’re really trying to disintermediate the unfair and fraud-prone ecosystem,” Eich said.

Brave Payments page (Courtesy of Brave).

Should the system work, YouTube is likely an influential one to get right.

YouTube stars have incredible reach and influence with their followers. Many of them have been dissatisfied over the last year with automated demonetization of their videos.

While Brave blocks YouTube ads natively, it will give videomakers a way to continue to use YouTube and still earn money off their videos, whether YouTube thinks the content merits it or not.

And at the very least, if some popular YouTubers start talking about the system, it will educate a lot of young fans about cryptocurrency and ad-blocking.

“We hope they’ll promote Brave to their followers,” Eich said.

YouTube image via Shutterstock.

The leader in blockchain news, CoinDesk is an independent media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. Have breaking news or a story tip to send to our journalists? Contact us at news@coindesk.com.

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency.