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Blockchain Platform Makes its 3D Objects Creating Software Open to Everyone

The Cappasity project, founded by a team of 3D technology experts in 2013, is going to launch a Blockchain-based platform for creators and buyers of 3D content. The project has already raised $4.9 mln from its investors in total. Today Cappasity is cooperating with Intel and Nvidia and has launched their platform in China with the help of Alibaba to provide 3D product imaging solutions for around 750 mln users.

A brave new world of 3D model exchange

Although the idea of putting augmented reality (AR) and virtual reality (VR) startups on the Blockchain platform is not surprising for the crypto community, the question of monetization of AR and VR tools, apps and platforms is still the most intriguing one.

The Cappasity team suggests a business model of a 3D objects marketplace that reveals some interesting findings.

Firstly, a user may create a 3D model of a real object with Cappasity’s 3D scanning system, (which is already represented on the company’s website). Earlier, the project launched its free 3D digitizing software Easy 3D Scan, which allows users to create 3D models and works with any camera.

Secondly, users will be able to sell or lease the 3D object to other members of the platform, creating a virtual economy ecosystem. According to the project’s business model, a content creator will get up to 85-95 percent from every deal that he or she makes on the Cappasity platform. ​The​ ​rest​ ​will be​ ​held​ ​by​ ​the​ ​platform​ ​as​ ​a​ ​fee​.

“3D technologies enable businesses to tangibly increase sales. Considering the luxury segment, when retailers implement a 3D demonstration of goods on their websites, it raises revenues by 30 or even 40 percent,” said Kosta Popov, Founder and CEO of Cappasity, in an interview to Coinspeaker.

According to Popov, this phenomenon happens because online customers receive more information about goods and therefore it becomes easier for them to make purchasing decisions. For example, 3D pictures can show additional information such as the quality of materials.

The future is coming!

According to a report by Goldman Sachs, the software AR/VR market will achieve $35 bln in revenue by 2025 with 60 percent of VR/AR software revenue driven by the consumer. However, it is not even necessary to wait for 2025 to realize that 3D solutions are impacting the world right now.

In November 2017, Cappasity announced its collaboration with NVIDIA. The startup has started working on the special version of Easy 3D Scan(R) software that will rely on NVIDIA’s toolkit, leveraging its latest graphic cards.

Cappasity has successfully raised $2.4 mln from angel investors since 2014 and launched its platform and 3D digitizing software in 2017. In the first phase, the company sold 295 mln Cappasity Tokens (CAPP), raising over $2.5 mln in capital from the sale of the cryptocurrency.

On Feb. 22, 2018, the project starts its second phase of crowdsale. The token sale hard cap is $20 mln: $10 mln allocated for private token sale and $10 mln for token sale. Cappasity is also planning to perform an airdrop.

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Current Challenges of Virtual Reality, Explained


The main need in the marketplace is for a 3D image depository that would allow users to both create and monetize their images with peer-to-peer (P2P) access. One company seeking to create just such an ecosystem is Cappasity.

The company intends to build a platform in which creators of 3D images will be able to upload, monetize, and promote their content. Buyers, on the other hand, will have access to the images and will be able to buy use rights directly from the seller, rather than from a centralized hub.

By enabling P2P transactions for participants, Cappasity has created a platform where users can monetize their content directly without relying on a centralized profit-taking corporation, while at the same time allowing buyers to seek content directly from sellers. Cappasity is now going through the SEC Compliance process to give US citizens an opportunity to take part in the token sale. The crowdsale starts on Oct. 25, and will last for four weeks.

Further, Cappasity has created a new image-capturing system that will make capturing new 3D images far more simple. The platform includes ways to capture images with hardware as simple as a mobile phone. Such technological advances are sure to help propel the VR industry toward its anticipated growth rates.

With huge opportunities available for future growth within the VR marketplace, a company like Cappasity is poised to both help the industry, and profit as well.